When asked, “what makes a great brand?”, everyone tends to describe the output of the brand i.e. the experience that a consumer has when it comes to product, price, promotion and place. Everyone talks about the end result, and not what it takes to “make a brand great”.
In case of Laxminaryan Chiwda, it was sheer penchant of chiwda-making that laid the foundation of the brand in Pune, when Mr. Laxminarayan Data, founder of the massive enterprise, had begun the journey by selling the taste of Maharashtra on the streets with a handcart. When this started in 1935, little did anyone imagined that the humble mixture of flattened rice flakes, peanuts and spices would be identified as the taste of Pune. Being a man of principles, among the first things Mr.Laxminarayan Data did was to get a license for the hawker’s business and subsequently to register the LaxmiNarayan Chiwda trademark. Today, four generations later, great passion for making chiwda, exhibiting a wide range of flavors and providing best quality to customers, thus, Laxminarayan chiwda is now known as ‘the taste of Pune.’
After the death of Laxminarayan Data, Mr. Babulal Data took over the company, catalyzing our growth and building an empire out of it. The same mixture of flattened rice, exotic dry fruits, the generous pinch of asafetida and aromatic spices, is now produced in 5 different varieties. A wide range of exotic dry fruits is also now an integral part of the overall output. We are also slowly expanding our product portfolio to stay relevant to a younger generation. Recently newer varieties such as Badam Chiwda and Lite Chiwda have been introduced.
Now Laxminarayan Chiwda is not only limited to Pune City but you can get it anywhere in India. However, in Pune, you would want to visit our only shop, which stands from 35 years in Bhavani Peth to taste the freshly-made, authentic chiwda. Also, 90% of the retail stores and the big supermarket chains in the city like D-mart,Big Bazar, Reliance Fresh, Dorabjee’s, Star Bazaar, etc sell our wide range of products proudly.
Under the leadership of Mr. Babulal, the company began exporting. We are currently exporting to over 12 countries like US, Canada, the Gulf, United Arab Emirates, Singapore, Malaysia, New zealand, Israel, Australia, United Kingdom, Switzerland ,South Africa and many more countries. You can also now get our crunchy, tasty chiwda delivered at home. Buy online on our website at laxminarayanchiwda.com.
Such is our popularity in India and now growing worldwide that if you are talking about chiwda you must be talking about Laxminarayan Best Chiwda!
Today, after 70 years, along with numerous flavors , tie-ups with different retail stores as well as supermarkets in India, we value our customer’s money and strive to provide quality to customers for over 5 decades. With the vast demand for our products overseas, we are striving and aiming for expansion, growth and perfection in the craftsmanship of all the exotic and luscious flavors.
Laxminarayan Chiwda has definitely carved its marked in the country as well as overseas and we are on the successful track of becoming a “global brand” with exports to many countries in Asia as well as other continents.