For many, Chiwda = Lakshminarayan is an irrefutable equation. The distinct, unwavering taste of our scrumptious Chiwda is something that has been associated with flavour of the bustling city of Pune from time immemorial. A legacy spanning across 8 decades...

Imagine sitting a with a cup of piping hot tea, wishing for something tasty, crispy, crunchy to feast on. Laxminarayan Chiwda is the perfect rescue for your cravings! Established way back in 1935, Laxminarayan Chiwda today is identified as a significant part of Pune’s food culture.

When asked, “what makes a great brand?”, everyone tends to describe the output of the brand i.e. the experience that a consumer has when it comes to product, price, promotion and place. Everyone talks about the end result, and not what it takes to “make a brand great”.

A trending household name since 1935, Laxminarayan Chiwda is famous among Punekars for producing savories such as peanuts, rice flakes and authentic spices. Mr. Laxminarayan Datta, the founder of Laxminarayan Chiwda started his journey towards establishing a business...

The irony is delicious! It was a man from Rewari, Haryana who created the most-loved brand of authentic Maharashtrian chiwda, the piquantly spiced ‘mixture’ of crispy poha, fried peanuts, finely sliced copra, handpicked raisins, roasted sesame, and pungent asafoetida.