When asked, “what makes a great brand?”, everyone tends to describe the output of the brand i.e. the experience that a consumer has when it comes to product, price, promotion and place. Everyone talks about the end result, and not what it takes to “make a brand great”.
A trending household name since 1935, Laxminarayan Chiwda is famous among Punekars for producing savories such as peanuts, rice flakes and authentic spices. Mr. Laxminarayan Datta, the founder of Laxminarayan Chiwda started his journey towards establishing a business...
The irony is delicious! It was a man from Rewari, Haryana who created the most-loved brand of authentic Maharashtrian chiwda, the piquantly spiced ‘mixture’ of crispy poha, fried peanuts, finely sliced copra, handpicked raisins, roasted sesame, and pungent asafoetida.
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